Backstreet Boy Considers CCM

Former Backstreet Boy Brian Littrell is seriously considering contracting a deal with Provident Music Group and joining the Christian Contemporary Music scene as a high profile singer. The manager of the Provident label group, Johnny Wright, along with CEO Terry Hemmings, had met with Litrell and former boy band members including A.J. McLean and Kevin Richardson in a casual golf course match at Legends Club of Tennessee to discuss plans for the debut.

"It intrigues me,'' Littrell said yesterday in Franklin, where he was playing host to a charity golf tournament. "When the Backstreet Boys were riding high, my mom said, 'The Backstreet Boys are a mere steppingstone for you.' I didn't know what she meant then, but now I think I do. We've sold 68 million albums, and I would never have imagined selling that many. Why not use that as a tool?''

"I see it as being a new day for Brian," said Hemmings, who added that the Littrell album would be released on Franklin-based Provident's Reunion Records label. "It's something he's always wanted to do, and I think people will respond."

Eleven years ago, Littrell was a Kentucky teenager planning to attend Cincinnati Bible College as a music major plans for careers as a minister.

"For Brian, this is a natural progression," Wright said. "It's where he was headed before he became a Backstreet Boy."

None of this means Littrell's obligations with the Boys are ending. He has completed demonstration versions of many songs he'd like to record on the solo album, but his album will not be released until after the group tours in support of its own upcoming album. Hemmings said that he hopes Littrell will be able to go into the studio late this year and that the solo album probably won't be released until spring of 2005. After that Littrell would like to embark on a solo tour.

Hemmings could not recall another instance in which a member of such a high-profile group has entered the Christian market.

"It'll be interesting to see how the marketplace responds," Hemmings said. "This has never happened before. Our market is not automatically drawn to someone's celebrity or someone's success, but they'll see how serious he is about this. And, obviously, he's a fantastic singer."

Littrell expects to include versions of some Gospel songs that he grew up singing, though the album will have a contemporary pop flavor.

He also hinted that he'd like to try a spiritually minded version of the Marvin Gaye/James Taylor staple How Sweet It Is (To Be Loved By You), and he said he might also record a duet with McLean, his tattooed, recovering alcoholic, bad-boy bandmate.

"A.J. and I have talked about doing a duet,'' Littrell said. ''I'm not trying to dirty up the Christian market, though. He'll have to behave.''





John Ma
Ecumenical Press