"PlayerUnknown's Battlegrounds" ("PUBG") is no longer an unknown market player in the gaming community right now, as the game's developers are reportedly partnered with one of China's richest.
It can be recalled that the developers of "PUBG" have recently dealt a partnership deal with Chinese internet service company Tencent in order to be able to introduce the game to China. It just so happens that "Pony" Ma Huateng, Tencent's co-founder and CEO, is now reported as the wealthiest man in China right now. This could be partly due to his company's aggressive investments and partnerships with the Western games industry.
The company has deals lwith some of the biggest and most prominent developers and publishers of the gaming world such as Activision Blizzard, Epic Games and Supercell, and now with the developers of "PUBG." Tencent's foray into the games industry has also boomed quickly that they were even able to introduce their own version of Steam called WeGame, into the Chinese market.
Ma is also now estimated to be tied with the oldest son of Sam Walton who is the founder of Walmart at $47 billion each. Ma's success in the gaming industry can prove that the video games are becoming one of the most profitable ventures worldwide and perhaps will likely grow even more with the release of other games in the battle royale genre similar to "PUBG."
It is curious to see how "PUBG" will perform in sales throughout the year now that they have secured a foothold in the Chinese market, and a presigious one nonetheless. At the moment, "PUBG" is still one of the most played video games on Steam, and much of the player count is owed to the Chinese market since a huge chunk of the "PUBG" player community are Chinese.
Though it remains to be seen how Tencent plans to eradicate the apparent cheaters in "PUBG," a lot of whom are from China. Their crackdown and arrest for known cheaters have actually begun a while ago, though there is still a long road ahead for them in order to eradicate cheating and hacking in "PUBG."
