The Christian watchdog group One Million Moms has had enough of the "tasteless" food advertisements of the Kraft Heinz company.
In the two advertisements for their Devour microwave meals, One Million Moms noticed that the company featured "inappropriate" content filled with sexual innuendo and suggestive language.
"Parents find this type of advertising disgusting particularly since they air during the day and prime time when children are likely watching," they wrote on their website.
In "Pool Boy," a teenager is seen standing inside the kitchen wearing only tiny swim trunks. The pool boy is seen talking to the lady of the house about food using suggestive remarks like, "Oh yeah, so creamy, so creamy, creamy cream, oh yeah, oh yeah."
When the woman's husband walks in, he rushes at the pool boy and says, "Hey, you're eating my meal you punk."
Meanwhile in "Lunch Spank," a guy in a lunchroom is seen talking dirty to his frozen meal. At first, he tells his meal to say his name. He then says, "You like that don't you? You naughty little..." He then "spanks" his lunch with his fork. His colleague sees what he did and asks if he just spanked his lunch. The man replies yes, and his co-worker says, "Nice!" The tagline for the commercial reads: "Food You Want To Fork."
One Million Moms also pointed out that Devour has a lot of "shameful" advertising campaign on its Facebook page. They tell customers to "dive in to obscenely creamy new frozen meals" and showcase images of forks wrapped in condom wrappers.
"The Kraft Heinz Company has gone too far and will push away loyal, conservative customers with this new ad campaign," said One Million Moms. "Families will not be able to buy any of their products until they clean up their advertising. Who will want Kraft Heinz products in their fridge or pantry if this vulgarity is what they represent?"
The group believes it is unnecessary to use sex to sell frozen food. It called on Kraft Heinz to stop using sleazy commercials and other indecent ads.
