"Intel Inside" may no longer be a thing in the near future, as Intel has announced that it will no longer be using the said marketing scheme and tagline.
Device suppliers of the central processing unit (CPU) manufacturer have reported that the company will no longer be using the "Intel Inside" branding as well as the business strategy linked to it. Segment Next has also claimed that this is a response to the changing PC market trends and needs.
Intel apparently is more interested in investing into data centers and the Internet of Things instead of its usual consumer CPUs, which are used by millions of people and have solidified their spot as the king of the CPU market. This was also due to the shift in the gaming market, where people are opting to game on consoles instead of PCs, and a lot more are also being inclined to purchase mobile devices instead of personal computers.
With Xbox One X also supporting 4K resolution and being capable of matching the performance of a budget to mid-range PC, Intel will have a hard time keeping its sales up it if continues to cater to consumer CPU needs. The branding "Intel Inside" began back in 1991 where any partner that would use Intel CPUs will get a subsidy from the company. Now, that will no longer be the case since Intel will be dropping the branding.
Consequently, this will also affect the cost of existing consumer CPUs in the near future, since Intel will still be making them, but their partners will have to pay more for them, which means that the additional cost may be passed on to consumers.
This will not only increase the costs of future CPU generations but also the current ones as well. With Intel's 9th-generation CPU featuring a standard of eight cores to compete with Advanced Micro Devices (AMD) Ryzen processors, the cost could even go higher. As for AMD, Intel processors getting a price increase may prove advantageous to them since they are known for being consumer-friendly, with relatively more affordable CPUs to match.
