Electronics company Sony has just revealed a full-frame mirrorless camera that is expected to perform on par with most flagship models. The Sony A7 III (or Alpha 7 III) is going to be one of the most powerful cameras of this year. Interestingly, a camera of such caliber will come at a comparatively lower price than most other brands.
The Sony A7 III is what the company likes to call a basic full-frame model because it is an all-rounder that combines some of the features of the A7R III and the A7S II. Its cost is significantly lower than these two models, too.
However, "basic" does not really describe the camera accurately, as it contains a lot of features that may be found in some high-end models.
For instance, the Sony A7 III uses a new full-frame sensor, which is rated at 24.2 megapixels and has a 5-axis image stabilization feature. The battery is also improved from its predecessors, while the processor works efficiently enough that it can shoot 710 stills in one charge.
As for the actual technical specs, the A7 III shoots still images at 10 frames per second, both in JPEG or RAW format. It can also shoot 4K high-dynamic range (HDR) videos and is capable of high-speed captures of up to 120 frames per second at 1080p.
One of the new features it has is the backside-illuminated architecture, which helps reduce noise in high ISO settings. Apparently, this is a problem with the camera's predecessor, the A7 II.
Along with the new illumination feature, Sony also raised the allowable ISO setting to ISO 204,800. The A7 II only supports up to ISO 51,200.
The Sony A7 III will reportedly ship in April and will cost $1,999. It is expected that this gadget will help boost Sony to the top of the camera market, and may even dethrone Nikon and Canon in full-frame revenues and market shares.
