It has been two months since Apple CEO Tim Cook announced that the company will be launching its first wearable device soon, but the information about the actual release date of the Apple Watch had been scarce over the past weeks until a leaked video revealed that the device will be released in spring next year.
Based on the information obtained by 9to5mac, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts said in a video message that the company's first venture into the wearable device market will be in spring, which is later than what had been earlier reported.
Ahrendts said, "We're going into the holidays, we'll go into Chinese New Year, and then we've got a new watch launch coming in the spring."
Prior to this leaked detail, rumors about the Apple Watch release date claimed that the wearable device would be out in stores in early 2015, which could also coincide with Valentine's Day. But since spring does not usually start before March 20, it could mean that the Cupertino-based tech brand has been facing delays, thus won't be able to make it to the initial target date of release.
This could mean that the rumors about the delay in the production of the Apple Watch's new parts could be the real cause for pushing back its release date.
Morningstar analyst Brian Colello weighed in on the delay, saying, "Missing the holiday season was the key deadline that Apple wasn't able to hit this year, Apple's disclosure that the watch will come out in the spring is far less important to us."
The delay could also mean that Apple Inc. is using a sales tactic to prepare for the hectic months ahead, wherein other new Apple product lines will be released.
Aside from the vague news about the actual release date, consumers were also kept in the dark about the Apple Watch's battery life — that is, until Cook revealed in one of his talks earlier that Apple Watch owners may need to charge the battery every day. It might have confirmed the concerns about the poor battery life of the wearable device.
The said information about the battery of the wearable device could hurt the sales of the Apple Watch, which will reportedly sell for as low as $349 for a basic Sports edition and as high as $5,000 for the Gold edition.
