Amiibos are a money-making feat for Nintendo. Fans loved the idea of having character figurines displayed on their shelves and utilized on actual games. They were easily a sensation that every time they hit the stores, collectors and gaming fanatics battle it out in order to take home the prized nugget.
The company only manufactured limited quantities, making fans clamor for more. Despite the gracious reception for the toys, the company, in the end, is still a game maker and it is something that Nintendo of America president Reggie Fils-Aime underscored when he dropped by Polygon for an interview.
Recognizing the thriving toys of life category in the US, Fils-Aime said that "early on, we challenged our internal supply chain that this was going to be big and we needed to scale it up" but ultimately admitted that "the fact that we had supply challenges probably says we didn't think big enough."
Although he acknowledges that the demand for amiibos is "exceedingly strong," he emphasized that Nintendo is very much keen in creating "more content" and "increasing its capacity." He touted that the firm "got a whole new R&D building that is full of developers" in Kyoto to start.
With its focus locked in on making more games, Fils-Aime also mentioned that Nintendo will continue to "come out with a regular pacing" of waves of amiibos and that its developers are "finding ways to leverage the amiibo functionality across all of our different games."
"We are going to continue to launch these, there are many more figures to support," he promised. "We are going to continue to innovate with different form factors and our developers are going to continue to find unique ways to leverage the amiibo," Fils-Aime reiterated.
Nintendo is set to release the much-awaited yarn Yoshi amiibo, which is unique for forgoing its base and its soft, plushy feel. Also, miibo cards for Animal Crossing will be released soon as well.
