Motorola has already unveiled three new smartphones to update its flagship lineup – two new Moto X models and the updated Moto G. Moreover, the company also has plans to fully change its marketing, even getting so far as cutting out its partnership with mobile carriers and selling directly to subscribers.
One of the most noted handsets during the recent launch event is the new Moto X. Two new versions were introduced, which Motorola plans to directly sell to consumers.
The Moto X Style, called the Moto X Pure Edition in the U.S., has a 5.7-inch Quad HD display powered by a Snapdragon 808 hexa-core CPU, a 3000 mAh battery, and a 21-MP camera. The Pure Edition will be released in the U.S. in September.
Meanwhile, the Moto X Play is a slightly smaller version of the Pure Edition, with a 5.5-inch high-def screen. Most of the specs for the two Moto X remain the same; however, the Play boasts a higher 3,650 mAh battery. Motorola hopes to place the Play as a multimedia smartphone, and the company says the device is powerful enough that it can go through two days' worth of usage on a single charge. The Play will also be released in limited areas, but unfortunately, North America is not one of the locations for the flagship's release.
Even more surprising is Motorola's plans for the Pure Edition. Since this is the only Moto X version to be made available for U.S. subscribers, most would think that Motorola will immediately make the flagship available to its partner carriers. However, the company will be doing a 180 on selling the Pure Edition – since the device will work on any major U.S. carrier right out of the box, Motorola will instead sell the handset directly to consumers through its website and retail partners like Best Buy and Amazon.
The Moto X Pure Edition will be released in September and will be customizable through the Moto Maker.
