Cracked up? Why are manufacturers dropping 'Easter' from eggs?

The giving and eating of eggs at Easter time is one of the festival's pagan aspects which has been incorporated into the Christian celebration.

The review by the Meaningful Chocolate Company highlighted the change in Cadbury's packaging from 2012 to 2016

But now it seems this tradition is returning to its pagan roots.

A review of Easter egg packaging has revealed the word "Easter" is being gradually removed. It suggested that over the last five years there has been a move away from the term among the 80 million chocolate eggs sold at Easter time in the UK.

Additionally, a recent survey revealed nearly four in five British people want to keep the word "Easter" on eggs' marketing.

A YouGov poll asked 2,050 people whether they thought manufacturers should avoid using the term Easter on their packaging. 79 per cent of participants disagreed and thought "Easter" should remain while 11 per cent agreed.

The Real Easter Egg is Marshall's attempt to buck the trend and produce an overtly Easter-based egg

Meaningful Chocolate, who commissioned the survey, said in a statement the manufacturer's trend away from using "Easter" was ironic given the survey. The British company had created The Real Easter Egg which includes a copy of the Easter story.

"We are not sure if other manufacturers feel the word "Easter" is too religious to be used on their products and so are trying to remove it or hide it away," said CEO David Marshall. "But it is clear that the general public want their eggs to be Easter eggs – a bit of a relief given the name of ours!"

The Bishop of Salisbury, Rt Rev Nicholas Holtam, said: 'It is interesting that there seems to be a real resistance to removing the word 'Easter' from these gifts. Perhaps people understand that the festival is religious and do not want to see it turned completely secular.

"Whatever the reasons it is important to remember that at Easter we celebrate the death and resurrection of Jesus."

Newsletter Stay up to date with Christian Today
related articles
Bishops attack supermarket ‘agenda’ against Christian products

Bishops attack supermarket ‘agenda’ against Christian products

Major supermarkets under fire from Christians for not stocking \'Real\' Easter eggs
Major supermarkets under fire from Christians for not stocking 'Real' Easter eggs

Major supermarkets under fire from Christians for not stocking 'Real' Easter eggs

How did we fail to get the word out about Easter?
How did we fail to get the word out about Easter?

How did we fail to get the word out about Easter?

News
New report accuses Armenian government of targeting Apostolic Church
New report accuses Armenian government of targeting Apostolic Church

The report came as EU leaders gathered in Yerevan.

Campaign seeks to put children's rights first in gay marriage debate
Campaign seeks to put children's rights first in gay marriage debate

Katy Faust is challenging the legal definition of marriage in the US, arguing that the rights of children to a mother and father have been undermined, and she sees parallels with the UK.

Reform will be 'far friendlier' to Christians than other parties if it wins office
Reform will be 'far friendlier' to Christians than other parties if it wins office

Farage is “not just giving lip service" to Christianity, says Reform's head of policy.

Council of Europe criticised over inadequate response to anti-Christian incidents
Council of Europe criticised over inadequate response to anti-Christian incidents

"There are mechanisms to combat anti-Semitism and Islamophobia, but nothing concerning Christians."