As the inevitable launch date of the Apple Watch draws near, it seems the company would not be selling the wearables to walk-in customers.
According to MacRumors, documentation for the Apple Watch's launch event training said that Apple Stores will not be entertaining any requests for purchase of the new products. Instead, Apple customer officers are tasked to ask clients to make use of their special online reservation system to be able to reserve their very own Apple Watch model. Also, according to the report, the training documents say that "if a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app."
Apple Stores will begin selling the Watch on April 24. However, pre-orders will begin on April 10, and customers can only walk in to try on the device. On the dates between April 10 and the official launch date, the only devices that will be available for purchase are the ones that were already reserved.
Meanwhile, the launch date of the Apple Watch device might be moved or even delayed in Switzerland, with reports claiming the delay could be up until December. Reuters reports that because of conflicting intellectual property rights, the Cupertino-based company cannot use their logo or even the word "Apple" to launch the Apple Watch in Switzerland, where the patent rights for the property are owned by William Longe and his own watch brand Leonard. The patent has been with Longe since 1985.
The patent for the apple image and the word "apple" in Switzerland owned by Longe will expire in December, and if Apple doesn't make a move legally, then it would only be late this year or early next year that the Apple Watch's sale might be able to happen in Switzerland.
