World Vision's Campagnia Goes International

Campagnia, the brand name of organic products produced by World Vision Lebanon's SABIL (Sustainable Agri-Business Initiative in Lebanon) grant, went international for the first time last month by participating in the fourth edition of the Dubai's Middle East Natural and Organic products Expo 2006.

The two-day exhibition featured 100 exhibitors from all around the world, and according to Helena Fehayly, BioCoop Lubnan's marketing specialist, was a 'huge visibility success' for Campagnia.

"The recent war on Lebanon and the current volatile political and economic situation in Lebanon have negatively affected Campagnia which suffered a 60 per cent drop in sales during the past couple of months," Fehayly said.

"So this exhibit came at the right time, as our contacts will allow us to make future deals and export our products with various countries in the Gulf and in Europe, hopefully," she added.

The exhibit also helped us establish contacts in various countries such as Italy, Kuwait and Abu Dhabi, according to Fehayly.

"Most of the other GCC exhibitors were still in their preliminary stages of organic farming, still figuring out strategies and looking for best recipes, while we were literally pioneers in the field."