JERUSALEM - British Midland (BMI), the second-largest carrier, said on Sunday it would start operating daily flights between London Heathrow and Tel Aviv from March 2008.
El Al Israel Airlines, the country's national carrier, and British Airways already have numerous non-stop flights a day to and from London.
In a bid to increase tourism, Israel earlier in the year announced an open-skies policy, and the Tourism Ministry has lobbied European budget carriers in an effort to lower prices.
Low-fare carrier Thomsonfly in November started operating flights from London Luton and Manchester to Tel Aviv.
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