Christians in the US will be taking the power of prayer straight to the heart of Hollywood this March.

TheCRY Hollywood is taking place on March 15 at the Gibson Ampitheatre close to Universal Studios.

Director and organiser Faytene Grasseschi is keen to stress it is not a concert or conference but a time to ask God to move in one of the biggest global influencers today.

“This is a cry for God to move with His love and power in entertainment media in a way that will impact the masses,” she says.

According to Grasseschi, the average American spends less than 28 hours a year in church but around six hours a day engaging in some kind of media.

A recent Nelson study found that there are more TVs in America than human beings, while according to the Kaiser Family Foundation the average child will have watched 4,000 hours of TV before reaching Kindergarten age.

If media were only exposing people to positive values that might not be so bad, but if stats from the National Institute on Media and Family are anything to go by, prayer for Hollywood is greatly needed.

It recently found that the average 18-year-old in America will have viewed 16,000 simulated murders and 200,000 acts of violence through media during their lifetime.

Despite some clear causes for concern, Grasseschi stresses that TheCRY Hollywood is not about condemning, but about blessing and influencing for the better.

“We are not coming to point fingers or accuse anyone. We believe God has a dream in His heart for everyone and we are here to pray that His dream for a generation breaks out.”

With Hollywood’s movies and TV shows watched around the world, Grasseschi wants to see them impact the world for good.

“If you want to impact a generation, impact what is impacting them – media,” she says.

“Better yet, impact it with your most powerful tool: love and prayer.”