MEMO, a ministry dedicated to spreading the Good News on public transport networks for 125 years, has launched a new advertising campaign on London buses reassuring commuters of God's comfort in the midst of the global credit crunch.

The campaign, launched on Monday, will see MEMO’s ads displayed inside 200 buses throughout central London for the next four weeks.

They ask commuters if they feel “Crunched?” before quoting Luke 2.10 – 11, “Don’t be afraid! I am here with good news for you … This very day in Bethlehem your Saviour was born – Christ the Lord.”

The MEMO comes just ahead of an ad campaign to be launched on London buses by the British Humanist Association in January, running with the provocative slogan, "There's probably no God. Now stop worrying and enjoy your life."

“Amidst all the discouraging news in our nation at this time we trust that many will find peace and reassurance as they respond to the Good News that ‘Christ the Lord’ was born into this world ‘for a time such as this’,” said a spokesperson for MEMO.

“We invite Christians to pray that many will be challenged to respond in one way or another and will ‘want to know more about God’s message’ for them personally at this time.”