2017 Honda Ridgeline debuts in January, lands a TV spot on Super Bowl Sunday

A 2014 Honda Ridgeline Honda Official

A new model of the Honda Ridgeline will be introduced at the 2016 North American International Auto Show happening in January in Detroit.

The next generation of Ridgeline is the fourth light truck model that has been given a new look and it is expected to be seen on the roads nationwide in the first half of 2016, according to Honda's press release.

AutoWeek noted that the Ridgeline will do away with its angled body seen in the first-generation model, which makes the 2017 Ridgeline adopt a barrel body shape. The overall design gives the truck a more conventional look.

"We developed this new Honda Ridgeline to offer something new and fundamentally better suited to the way many buyers use their truck," Jeff Conrad, senior vice president and general manager of the Honda Division, said in a statement.

"Ridgeline will deliver everything you'd expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features," Conrad added.

Just like its predecessor, which was also unveiled in the same event back in 2005, Ridgeline was developed and designed by Honda R&D Americas, Inc., and the truck's engine will be produced by Lincoln-based Honda Manufacturing of Alabama, Inc.

The next generation Honda Ridgeline Facebook/Honda Ridgeline

The unveiling of the 2017 Ridgeline will be live-streamed at Honda's website on Monday, Jan. 11, 2016, at 1:15 p.m. EST.

Meanwhile, after the launch of Ridgeline in the event, it will make another appearance to millions of viewers on television the following month.

On Feb. 7, 2016, Sunday, Ridgeline will be given a 60-second TV spot during the third quarter of the Super Bowl, giving all of America an inside preview of the upcoming Ridgeline model.

"The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck," Conrad said in the press release.

The Ridgeline's TV spot will be Honda brand's first official ad to be featured in the most-watched sports event of the year.

 

Newsletter Stay up to date with Christian Today
News
King Charles tells US Congress Christianity is his ‘firm anchor and daily inspiration’ during historic Washington address
King Charles tells US Congress Christianity is his ‘firm anchor and daily inspiration’ during historic Washington address

King Charles III declared that Christianity remains a “firm anchor and daily inspiration” in his life as he delivered a landmark address to a joint session of the United States Congress during his first official state visit to the US as monarch.

Christians urge international action over deepening humanitarian crisis in Iran
Christians urge international action over deepening humanitarian crisis in Iran

A Christian advocacy group has issued an urgent appeal for international intervention as humanitarian conditions in Iran continue to worsen, warning that shortages of medicine, food and essential supplies are placing millions of vulnerable people at risk.

Coptic Christian YouTuber sentenced to five years in Egypt over faith-based online videos
Coptic Christian YouTuber sentenced to five years in Egypt over faith-based online videos

A man has been sentenced to five years in prison with hard labour in Egypt after posting online videos about Christianity, according to Christian legal advocacy group ADF International.

Pakistan sets up committee to review forced marriage of Christian girl
Pakistan sets up committee to review forced marriage of Christian girl

The number of minority girls abducted every year in Pakistan is unclear.