Aside from the gut-wrenching match between the New England Patriots and the Seattle Seahawks, NFL fans are also excited to catch this year's roster of commercials that will be aired in between the match during the Super Bowl XLIX.
The lineup of product placements during the break time of the game ranges from the usual ad placers like Coca-Cola, GoDaddy, and Anheuser-Busch, to the new brands that bought a prime air spot. Some of the new product placers include Loctite, a company that makes glue, as well as a brand of store-bought guacamole called Avocados from Mexico. Each brand reportedly paid NBC around $4.4 million up to $4.5 million for every 30-second slot. This means that Anheuser-Busch, the maker of America's famous beer brands Budweiser and Bud Light, paid more for its three-minute and three second ad spots.
According to Anheuser-Busch vice president of U.S. Marketing Jorn Socquet, as quoted by Ad Week, the company's approach for this year's series of advertisement is "a little bit more provocative. We need to move forward, become less predictable and be more surprising to our consumers."
Viewers are also expecting to see GoDaddy's adorable new character "Buddy," the charming golden retriever puppy who the fans chose through a fan vote in the new ad of the company.
Meanwhile, different automobile brands like BMW, Lexus, Nissan, Toyota, Lexus, and Kia are also preparing to launch their new ad during the Super Bowl XLIX.
"Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," a representative from BMW said, as quoted by Auto Blog.
Different food brands will also be present in the lineup of new Super Bowl ads this year, including the usual McDonald's, Doritos, and Skittles.
The Super Bowl XLIX will be broadcast on Sunday, Feb. 1.
