Sorted magazine dreams big for Olympic giveaway

The UK's Christian men's magazine Sorted has an Olympic dream to distribute 250,000 copies of a special London Games edition of the Christian men's magazine throughout the capital city as an ultimate evangelistic opportunity.

"Our goal is to provide a world class giveaway and flood London with free copies of our special Olympic edition of Sorted," said Sorted Editor Steve Legg.

He added: "Our dream is to distribute quarter of a million copies through our innovative network of free distribution points - tube and rail stations, Eurostar carriages, Olympic campsites and tourist locations including open-topped red buses all over the capital during the 2012 Games.

"The reality is at this moment in time, we can only do 30,000 but we are believing and praying for support and financial provision to reach our original goal."

This is the biggest edition ever of the magazine with more than 100 pages that include several exclusive interviews with former and present Olympic stars Steve Redgrave, Jessica Ennis, Phillips Iduwo, Rebecca Adlington, Tom Daley and Victoria Pendleton.

Steve Legg believes this edition of Sorted will work as a great compliment to outreach events taking place this summer: "The London Games is a once in a generation opportunity and is too good to miss. Churches have opportunities to get involved with the national Torch Run, plus showing the Games on big screens at their own premises.

"Sorted is such a high-quality yet non-threatening giveaway that we are making available at super reasonable price (from just £1.25 a copy). Giving a magazine away is the easiest form of evangelism going, yet could have profound results."

Well known contributor to the magazine, TV adventurer Bear Grylls said: "This is the best Sorted issue ever. It embraces the courage of Olympians and the sort of faith that can help you run like the wind."

To find out how you can order Sorted or donate to this Olympic outreach opportunity go to: www.sorted-magazine.com