Duck Dynasty's Sadie Robertson cannot help but gush about lokai bracelets and the positive message she feels they impart to wearers.
On her Instagram account (@legitsadierob), Sadie posted a picture of her wearing three lokai bracelets and shared what it meant to her.
"I got my first Lokai bracket last year from a friend & now I'm hooked. The black bead holds mud from the Dead Sea... it's a message to stay hopeful in the most difficult times in life," she wrote. "The white bead is to stay humble. It has water from Mount Everest, the highest point in earth. It's the times when you're feeling on top of the world that's it's most important to stay humble."
She then urged her followers to "get a bracelet, share the message, and start a trend. It goes far beyond a bracelet."
Her photo has since then received over 152 thousand likes, and people have been creating a buzz about the bracelet. "Yes it is definitely far more than a bracelet," someone said. Another shared that she never takes her bracelet off and it "must be good luck."
The online shop of lokai shares that the two elements - mud from the Dead Sea and the water from Mount Everest - "exist on opposite ends."
"A string of clear beads link the two, signifying that throughout life's circular journey, your path is your own," it said.
Each bracelet is sold for $18 and the 10 per cent of the proceeds of the sale will go to the charities it supports, such as Pencils of Promise, a non-profit organisation that is working to increase access to quality education by creating schools and programmes. The Cure Alzheimer's Fund gives aid for the research and prevention of the disease, while Music Beats Hearts helps terminally ill patients through music.
Sadie is something of a conscientious shopper. She recently shared a picture on her Instagram proudly showing off a 'Love is Project' wristband.
The 'Love is Project' is the idea of LIFE Line, which started in 2008 to support a small group of mothers in Kenya who were shunned because their children had special needs.
