It has been reported recently that BAMTech Media, which handles Disney's soon-to-launch streaming service, hired former iTunes director Kevin Swint to head the project.
Disney announced last year that it will end its partnership deal with Netflix. This means that they will pull out all of their content from the streaming giant as Disney itself will launch their own streaming service. The new streaming service will be the modeled after BAMTech's platform, and they named Swint as Senior Vice-President and General Manager of the unnamed streaming service.
Swint is no stranger to managing streaming services. One of his earliest endeavors in online content delivery was his work with Walmart in 2003. There, he worked as a member of the e-commerce team and helped spearhead the store's music downloads site.
After his stint with Walmart, Swint joined the iTunes team. He helped Apple's streaming service and online entertainment store expand internationally. He was also one of the members who headed the launch of high-definition (HD) movies and the Extras feature on the iTunes store.
Samsung also hired Swint in their attempt at an online streaming service, which were called Milk Video and Milk Music. Unfortunately, both projects were shut down— Milk Video closed in 2014 and Milk Music went out of service in 2016.
Now, Stint is hired by BAMTech, a company in which Disney has a majority share. Disney heavily-invested in BAMTech with the original intention of launching an ESPN streaming service.
BAMTech will be the main platform in which Disney will officially stream their content. In the future, this means live-action features from the Star Wars and Marvel franchise will be available for streaming.
The streaming service will also stream exclusive content like "High School Musical" and "Monsters Inc."
Disney's upcoming streaming service is expected to directly compete with Netflix. Currently, Netflix also produces most of the content offered on the site.
