Children's Society & Premier Create Partnership to Save Street Children

Christian based Children's Society has joined forces with Premier Christian Radio for a one year to promote the charity's 'Safe and Sound' campaign.

The Children's Society works to help children at risk on the streets, in trouble with the law, young refugees and disabled children, and offers to provide help where the needs are greatest.

The 'Safe and Sound' campaign is to reach around 100,000 children who run away from home each year and offer them the first step to saving themselves from bullying, neglect or abuse on the streets. The campaign will reach out in the form of a Big Bag containing simple essential things such as a toothbrush, toothpaste, shampoo and a change of underwear.

The official partnership between the Children's Society (TCS) and Christian Premier Radio has been launched by the Chief Executive, Bob Reitmeier's live interview yesterday at Premier's studios.

The weekly slot for the campaign on Premier will be broadcast starting from 30th May continuously every Monday at 10.30am and will feature interviews from TCS and young people.

"We have got some great ideas for promoting the Safe and Sound campaign that will motivate our listeners to take action for the country's forgotten children," said Premier's chief executive, Peter Kerridge.

Premier's listeners will hear real-life stories from some of the children thrown out of home each year, who have ended up living on the streets. Interviews with young people, featuring broadcasts from its Great North Run and London Bridges Walk events will take place, and people will be asked to donate to the Children's Society to buy a Big Bag to help.

A great opportunity will be also be given to four young people from the charity's projects, to produce their own radio feature during the thirteen-week media training program. The feature will be broadcast at the end of the year as a part of the station's Christmas program.

"Given its Christian heritage and pioneering work with children, the Children's Society was a natural choice to become our charity of the year," added Mr. Kerridge.