People aren't for sale: Salvation Army's tattoo campaign highlights modern slavery

The Salvation Army is encouraging people to get tattooed for a good cause – but only temporarily.

In the lead-up to Anti-Slavery Day, it is highlighting the plight of those caught in modern slavery and urging people to join the #WeAreNotForSale campaign.

The Salvation Army is urging people to join its anti-slavery campaign.Salvation Army

The Salvation Army has developed a tattoo depicting a group standing against a barcode, conveying the message that people are not for sale and should never be treated as a commodity.

In the lead-up to Anti-Slavery Day, Thursday October 18, the temporary tattoos are available from 96 Salvation Army charity shops across England for a £1 donation. All profits will go to the charity's Victim Care Fund, which provides additional support to help survivors of modern slavery.

Director of anti-trafficking and modern slavery for Kathy Betteridge said: 'When people are held as slaves they are treated as objects that can be bought and sold, with the ways in which they are exploited limited only by the imagination of their trafficker.

'Victims are made to feel powerless, isolated, and tricked that there is no one who will help them.

The '#WeAreNotForSale' message.Salvation Army

'By wearing this tattoo, not only will money be raised for The Salvation Army's Victim Care Fund which provides additional support to help survivors of modern slavery, but you will be standing in solidarity with victims and helping raise awareness that there are people and agencies out there to help them.'

The Salvation Army has held the government contract to provide specialist support to adult victims of modern slavery in England and Wales for seven years and has supported more than 7,000 victims in that time.

Supporters are being encouraged to spread the message online by sharing photos of themselves wearing their temporary tattoos on Facebook, Twitter and Instagram, using the hashtag #WeAreNotForSale. A special edition Facebook frame is also available for profile photos, by selecting 'Add Frame' and searching 'Anti-Slavery Day 2018'.

For more information, and to find your closest Salvation Army charity store stockist, visit