The Methodist Church is encouraging people to buy less and live more this Lent, with their new alternative Buy Less: Live More credit card.
The card cannot be used to make purchases, but is designed to be placed in a wallet in front of other credit and debit cards to remind people to think twice before they spend.
Buy Less: Live More aims to challenge people to curb their spending and shrink their carbon footprint.
The Rev Michaela Youngson, Methodist Secretary for Pastoral Care and Spirituality, said, "When we take time to think about the things we buy and why we buy them, it can help us to reconsider our priorities. I may well want to buy something, but does that mean that I need it?
"But Buy Less: Live More isn't about depriving yourself of those things you want; it's about looking at life in a new way, trying different things and taking a few risks.
"So as well as reducing your carbon footprint by getting off the consumer treadmill, you can live life in all its fullness."
The initiative is supported by a website www.buylesslivemore.org.uk
and a dedicated group on popular networking site Facebook.
During Lent people who sign up will receive a daily email with two challenges or ideas for buying less and living more. These updates will also be available on the website and Facebook group. People will be able to share their experiences online, swapping stories, questions and advice.