Multi-Grammy Award-winning artist and producer Pharrell Williams announced an interactive, online book, "Inspiration," on April 24, utilizing a Tipp-Ex-sponsored community forum called Social Book.
Each word in the Social Book has been covered with a digital version of Tipp-Ex-- a white correction fluid manufactured by Bic. After creating an account on the Bic social media page, users compete with other users to correctly guess the words in real time. The first person to guess correctly gets an author credit in Williams' book, "Inspiration."
The finished product will be manufactured as a hard copy and sold, with revenues going to his non-profit foundation, From One Hand to Another. The organization provides learning programs for low-income children.
"Inspiration" is the second literary venture for the "Happy" singer—he released "Pharrell: Places and Spaces I've Been" in 2012.
"Places and Spaces" includes conversations between Williams and icons of music, fashion, and even astronomy, including Jay-Z, Louis Vuitton chieftains, and former astronaut Buzz Aldrin. In the book, Williams discusses how his love for music developed, people and things that inspire him, his interest in interior design, and his desire to keep learning. "Places and Spaces" is a Top 20 book on Amazon in three categories.
In addition to being an internationally-recognized producer, rapper, and singer, Williams is also a clothing, jewelry, and furniture designer.
He founded the Billionaire Boys Club clothing line in 2005 with Nigo, a Japanese DJ and producer. Nigo is also the founder of the popular A Bathing Ape, or Bape, clothing line. Williams and Nigo also co-founded ICECREAM, a footwear and clothing company. Williams has also collaborated with Louis Vuitton, Marc Jacobs, and French furniture designers Domeau & Pérès, and art dealer Galerie Emmanuel Perrotin.
The producer recently appeared on OWN's "Oprah Prime" to discuss his storied career, his crossover track "Happy," and his future plans. He was brought to tears when Oprah Winfrey showed him a video montage of fans across the world performing his "Happy" hit.
Williams said he was thankful that so many people responded to his work.
"It's overwhelming because I love what I do and I just appreciate the fact that people have believed in me for so long that I could make it to this point," Williams told Winfrey.
