Apologising for losing her Conservative Party's majority at a June election, Prime Minister Theresa May responded to her critics on Sunday by saying she had the right strategy to lead Britain and win a Brexit deal.
May, who has faced calls from within her party to step down, wants to use the Conservatives' annual conference in Manchester this week to try to reset her agenda, offering money to students and those people she once described as 'just about managing' in Britain.
In an interview with BBC television, she dismissed talk of rifts among top ministers, saying they were united on their programme and more importantly Brexit. That came a day after foreign minister Boris Johnson, perhaps May's biggest rival, set out four personal red lines in the complex talks with the EU.
But with thousands of protesters just outside the conference centre gates demanding Britain stay in the European Union, May has a long way to go to unite not only her governing party, but also the country after last year's divisive referendum vote.
'We've listened to the message that came from that (June) election. But I've been very clear, I called the election, I led the campaign, I take my responsibility and I'm sorry that some very good members of parliament lost their seats,' May said in an appeal to those party members still angry over the vote.
'What I have is a cabinet that is united in the mission of this government ... and agreed on the approach that we took in Florence,' May said about a speech she made in Italy last month to try to kick-start Brexit talks that had all but stalled.
'Boris is absolutely behind the Florence speech and the line that we have taken.'
Arriving at the conference, Johnson was quick to say he was loyal to the prime minister. But he has yet to comment further on his four red lines, which include a transition period of no longer than two years, that he set out on the eve of the conference in what his critics said was a clear move to pressure May.
Minster after minister appealed for unity from a party deeply disillusioned by the June election, with several saying the only way to win back voters was to challenge the growing appeal of the main opposition Labour Party directly.
'I think one of the problems we have at the moment and what kind of rankles with me a little bit is that we have got to stop talking about the party,' trade minister Liam Fox told an event.
'The party needs to stop talking about the party and start talking more about the country.'
Weakened
Following a bullish Labour conference last week, May hopes to fire up thousands of Conservative party members who feel let down by a disastrous election campaign, when their leader was dubbed by critics 'the Maybot' for her repetition of slogans.
May is now dependent on the Demcratic Unionist Party for a majority in parliament, and opinion polls indicate Labour is a growing threat, persuading rivals in the party not to try to topple her quite yet.
On her 61st birthday, she unveiled new policies to extend a programme to help people buy their own homes and to freeze student tuition fees to try to win back younger people, who have flocked to Labour leader Jeremy Corbyn.
She offered Brexit supporters a promise that she would walk away if she could not get a good deal, saying the government was working on plans for a 'no deal'; and tried to keep pro-EU campaigners onside by saying she wanted an agreement.
May's ally and effective deputy Damian Green said he was confident she could lead the Conservatives into the next election in 2022 and criticised those fuelling leadership speculation that hampers 'a job not just for the party but more importantly for the government and the country'.
But May has a long way to go to win over doubters.
'If you run any organisation ... and something goes monumentally wrong, as did the election ... then the buck does have to stop with that individual,' said Grant Shapps, former Conservative Party chairman.
'The reality is, every serious person knows, of course she can't lead us into the next election.'
