The gold industry must clean up its act or risk losing new customers after a new YouGov poll for CAFOD, the Catholic Agency for Overseas Development, has found that consumers are now keener than ever to ensure that the gold jewellery products available from catalogues and high street stores have been ethically sourced.
According to the YouGov poll, the consumer shift towards ethical products is now extending to the gold jewellery industry with more than one in four people, or 28 per cent of those polled, claiming they would buy Fairtrade gold on sale, even if it meant paying more.
The findings are particularly pertinent in the run up to Christmas when British consumers are expected to buy a massive six million items of gold.
A considerable one in three people surveyed, or 35 per cent, also agreed that they would choose to shop at stores that were concerned about how their gold is produced.
Sonya Maldar, CAFOD's extractives analyst, said: "The poll results send a clear message to jewellery retailers that they can't afford to ignore their customers' wishes for clean gold.
-
Nicaragua bans international visitors from bringing in Bibles
-
Controversial US bishop to give BBC Christmas message
-
The little-known history of the X in Xmas
-
Evangelical vicar accused of abuse won't stand trial
-
Pastor who gave sermon near abortion clinic stands trial
-
Christians protest LGBT nativity play where Jesus is 'King of the Gays'
Most Popular
News
Richard Moth appointed as new Archbishop of Westminster
Bishop Richard Moth has been confirmed as the new Archbishop of Westminster, the most senior post in the Catholic Church in England and Wales.
The mystery of the Wise Men
The carol assures us that “We three kings of Orient are…” and tells us they were “following yonder star”. Can we be sure there were three of them? Were they kings? Where in the Orient were they from? What was the star they followed? In fact, there is a lot that we just do not know. This is the story …
English Heritage deletes debunked claims about pagan origins of Christmas Day
English Heritage has admitted it got it wrong when it shared false claims that the date of Christmas is derived from a pagan Roman festival in honour of a sun god.
Guinness Book of Records recognises 'the world’s longest serving Sunday School teacher'
Pam Knowles started helping out her church Sunday school in 1951 at the age of 13.