Kirk Cameron's "Saving Christmas" was released in a limited engagement on November 14, but publicity from Cameron's social media campaigns have led to the film's extension.
The actor and producer has relentlessly promoted "Saving Christmas" on his Facebook page, and encourages his nearly two million followers to do the same. His persistence has paid off, and it will appear in an increasing selection of theatres through December.
In "Saving Christmas," Cameron's sister's annual Christmas party is nearly ruined by her husband, Christian, who lacks the Christmas spirit. Cameron shows his brother-in-law that God is present in Christmas celebrations, and explains the true reason for the holiday season.
The film received a lowly eight percent rating by critics on Rotten Tomatoes, but Cameron urged "Saving Christmas" viewers to give positive feedback on the movie review site to bolster the film's "Audience Score."
"Help me storm the gates of Rotten Tomatoes!" he wrote on Facebook. "All of you who love Saving Christmas - go rate it at Rotten Tomatoes right now and send the message to all the critics that WE decide what movies we want our families to see!
"If 2,000 of you (out of almost 2 million on this page) take a minute to rate Saving Christmas, it will give the film a huge boost and more will see it as a result! Thank you for all your help and support in putting the joy of Christ back in Christmas!"
Cameron alleged that the Audience Score reached a "fresh" rating of 94 percent, but was hammered down by "haters and atheists" to 34 percent. The devout Christian urged fans to show support for the film by going to the box office, and it appears their response was effective.
"Wow, we did it!" he announced Tuesday. "Saving Christmas has been extended beyond our original two weeks in almost 300 theaters! Let's keep it going! What better way to celebrate Thanksgiving than taking your family to see Saving Christmas? Together, we are putting Christ back in CHRISTmas!"
To find a showing of "Saving Christmas," visit the film's website.