Mildmay Hospital in East London, is launching its ‘Once in a Lifetime’ campaign throughout this month by allowing bidders to auction for special celebrity experiences with stars such as Lulu and Sir Cliff Richard.

Mildmay is a Christian charity dedicated to improving the lives of men, women and children challenged by HIV and AIDS.

Lulu personally launched the charity’s ‘The BIG Clearout’ campaign on World AIDS day last December and to build on the success they have just added the ‘Once in a Lifetime’ auction.

The month long campaign is being run with the help of eBay for Charity and provides, as the name says, ‘once in a lifetime’ opportunities to be ‘at one’ with the Stars of the music world.