Warner/Chappell Music artist and multi-Grammy Award winner Kendrick Lamar is reportedly under negotiations for a new publishing deal. This is mostly because of his free-agent songwriter status and the upcoming expiration of his contract with Warner/Chappell music.
According to Lamar's management, Top Dawg Entertainment, the predicted net value that he would acquire after signing is said to range from $20 million to $40 million. Some even offered as much as $11 million, which he would get upon signing.
The final value would be dependent on the terms of the deal as well as the price for Lamar's entire catalog. However, Lamar's camp is said to be quite unclear about the terms they are seeking.
Lamar's album "Damn," which got him nominated for the Grammy Awards' "Album of the Year," helped him earn an album sale of 1.13 million units and an overall track sale of 4.14 million album consumption units just last year.
The album also topped the charts in United States and Canada and came in second in countries such as Australia, United Kingdom and Ireland.
The artist claims that his songs and albums top the charts because he wants to hold himself up on the high pedestal along with the people he respects and looks up to, even after 10 or 50 years.
"I like to put a lot of different things and wordplays and messages in my music because I want it to live further than two weeks," Lamar further added, in an interview with Zane Lowe of Apple's Beats 1 Radio as reported by National Public Radio Music.
Nothing is confirmed yet about the new publishing deal. However, it is a fact that in the music industry, an artist whose album contains more than one hit records can be sold for more than 10 times its net publishing share as well as its copyrights.
