Parent blogs are increasingly influencing what consumers buy, a survey has found.
Tots100, the parent blogs community, asked 850 members about their purchasing habits and found that most women (93 per cent) were researching products online before buying.
Around half had made a purchase on the strength of a parent blog recommendation.
Women account for 97 per cent of the parents blogs in the Tots100 directory. The mums said that blogging is a way for them to explore their creativity (82%) and capture precious family memories (72%).
The mummy bloggers were found to be on average 30 to 40-years-old, with two children. Nine out of 10 were married.
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