For so many years, sexy, revealing outfits have been dominating the runway and every fashionista wanted to don cropped tops and tight shorts. But now, Italian fashion house Dolce & Gabbana is breaking free from the trend and starting one of its own.
The Fashion Standard blogger Ruth Baron believes that modest dressing is coming back in style.
According to Style.com Arabia, Dolce & Gabbana just launched its very first abaya and hijab collection that mostly come in neutral colours such as black and beige. They played with the fabrics, which come in sheer georgette and satin weave charmeuse by incorporating printed daisies, lemons, and lush red roses. They also added touches of lace among the hems.
The website lauded the company for featuring "a lightweight and dramatic drape, which makes this debut collection rife with special occasion overlays to be worn to celebrate the inimitable dolce vita that is distinct to us in the Arab world."
Dolce & Gabbana is not actually the first company to venture into making fashionable clothes for Arab women. Other brands such as H&M, Tommy Hilfiger, and DKNY already sell clothes like hijabs that are suited for Muslim women.
Business Insider revealed that the fashion companies' decision to create hijabs and other similar garb might be attributed to the fact that Muslim women spent a whopping $266 billion on clothes and shoes in 2013. That number is expected to reach $484 billion by 2019.
Meanwhile, Forbes reported that the sale of luxury goods increased significantly in the Middle East, with $6.8 billion spent in 2014 while 2015 generated an $8.7 billion income.
For now, Dolce & Gabbana has a total of 13 stores and boutiques in the United Arab Emirates with outposts in Bahraim, Qatar, Kuwait, and Saudi Arabia.
