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Evan Almighty Film Tackles Global Warming

Universal Pictures' Evan Almighty and The Conservation Fund have teamed up to launch the Get On Board initiative, where people can take real action to slow the effects of global warming.

by Anne Thomas
Posted: Wednesday, June 13, 2007, 10:44 (BST)
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Universal Pictures' Evan Almighty and The Conservation Fund have teamed up to launch the Get On Board initiative, where people can take real action to slow the effects of global warming.

The Get on Board website, features the "Almighty Forest," where visitors can plant a virtual tree for a small fee, knowing that 100 per cent of the donation will go to The Conservation Fund to plant real trees that help reduce greenhouse gases around the globe.

Trees can be acquired individually, in "groves" of 50, or as a "forest within the forest," with a donation equalling 1,000 trees.

Get On Board members who donate at least one tree before 22 June, opening day of Evan Almighty, will have their names included on the DVD.

The site also features a carbon calculator that totals an individual's yearly carbon "footprint," real-time "green news" updates via an RSS feed, practical tips for incorporating environmentally friendly habits into everyday life and behind-the-scenes scoop on the upcoming event comedy Evan Almighty.

Evan Almighty is the first major motion picture comedy to Go ZeroSM and "zero out" the carbon emissions generated through the production of the film.

The Conservation Fund's Go Zero program makes it easy and affordable for individuals, corporations and communities to measure and offset their carbon dioxide emissions by planting trees in protected areas.

"Many people want to make a positive impact on the environment, but they aren't sure how," said Jena Thompson of The Conservation Fund. "The Go Zero initiative makes it easy to understand the long-term implications of our everyday actions - and then do something about it. Get On Board is all about inspiring and empowering people to reduce their carbon footprint - by calculating what it is and taking simple steps to make a change for the better."

The movie is based on the story of Noah in Genesis where Noah must build an ark before a flood comes to wipe out all of humanity.

In this modern day version, Evan Baxter (Steve Carell), who was in the previous instalment of the film, Bruce Almighty, as a lead newscaster, has now been recently elected to Congress and finds himself moving with his family to suburban northern Virginia. Once there, however, Baxter is given a mandate by God (Morgan Freeman) to build an ark of biblical proportions. Among the ensuing work, his family must distinguish whether Evan is just going through a mid-life crisis or whether he is legitimately working for "the Big Guy."



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