The Parents Television Council (PTC) is applauding CBS network for airing "Supergirl," which it considers as a positive and entertaining show that has an appealing and modest heroine.
However, PTC President Tim Winter was surprised to see that Victoria's Secret was chosen as one of the show's sponsors.
"For the first time in recent memory, CBS aired a primetime programme that was high-quality, family-friendly, positive for young girls, and thoroughly entertaining. And the network was hugely rewarded with 'Supergirl' garnering the largest audience for a new series this broadcast season," Winter told Charisma News. "Unfortunately, the network couldn't get out of its own way, inserting an explicit advertisement with sexually-charged images of nearly-naked women 46 minutes into the 60-minute programme."
Winter added that the commercial's message was in sharp contrast to the message of the programme. He expressed hope that CBS would reconsider choosing a different sponsor that would imbibe the show's values and not send the wrong message to young women and teens watching the show.
"We were proud to promote the premiere episode so enthusiastically to our members and to the public, and we are heartened by the episode's wildly successful audience rating. But the reality is that the content of the Victoria's Secret advertisement demonstrated the exact opposite of what 'Supergirl' was intended to be all about. CBS could place any number of other sponsors into that advertising avail, and we encourage them to do so in coming episodes," Winter said.
Today's society and culture have already filled the minds of teen girls and young women with tons of sexualised images. The PTC is happy that something like "Supergirl" came along to give fun yet wholesome entertainment.
"There should be at least one safe show for that audience, and 'Supergirl' is a great option. Let's keep it that way," Winter said.
