The newly released Pampers ad is set to touch the heartstrings as it celebrates the pre-born baby and the beauty of pregnancy.
Entiled "A Newborn Journey of Firsts," the new ad has already generated over a million views since it was first published in YouTube on January 15, 2015 and it begins with a mother holding her belly lovingly. Pampers then enumerates all the "firsts" parents have with their babies in a series of touching stills.
It includes her first hello, first tears of joy, the first 'on my way', first 'I can't wait', her first word, your first sigh of relief, her first 'Where are you mom?', your first 'I'm right here', the first family get together, the first group hug, her first snore, and your first peaceful night (well, few hours).
"It's a journey of firsts for both of you and you're in it together," the commercial then said, followed by the question, "May we join you on your journey?"
"From the first scan to the first cuddle, every first is significant no matter how small they seem. For both baby and mum, it's a journey full of firsts. And there's nothing more rewarding than experiencing each and every one together," Pampers said their commercial.
Other touching commercials produced by the diaper company lean towards pro-life. Its previous commercial considered babies as miracles who "deserve protection" and referred to a baby on an ultrasound as already a "he" instead of "it".
