Rick Warren Launches Latest Purpose Driven Ministry
The special Starbuck cups are part of the company’s “The Way I See it” campaign featuring quotes from writers, scientists, musicians, athletes, politicians, and cultural critics.
After the beginning of the series in 2005, Starbucks solicited customer contributions for 2006. When Warren saw a quote on the theory of evolution, he decided to submit one of his own. Warren’s quote, taken from his book, The Purpose Driven Life, states: “You are not an accident. Your parents may not have planned you, but God did. He wanted you alive and created you for a purpose. Focusing on yourself will never reveal your real purpose. You were made by God and for God, and until you understand that, life will never make sense. Only in God do we discover our origin, our identity, our meaning, our purpose, our significance, and our destiny.”













