The annual value of pan-European online advertising is set to reach £10.8bn ($22bn; £16bn euros) by 2012, more than double that of 2006.
|QUOTE|The report by Forrester - independent technology and market research company - said online adverts would leap to 18% of market share, currently at 9%.
According to Forrester, European internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV.
Just 4.4 hours a week are spent reading newspapers or magazines, the research group said.
The report said search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.
"After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion," said the study.
The UK would continue to see the most online advertising in the next four years, ahead of Germany and France.
-
Sarah Mullally has reasons to be cheerful after her first Synod but there are storms ahead
-
Christian and family groups denounce trans schools guidance
-
Church leader sees challenges and opportunities as research suggests openness to Christianity in the UK
-
Fewer than 1 in 3 churchgoers read the Bible daily
News
-
Church of England winds down Living in Love and Faith as deep divisions remain over same-sex blessings
-
Turkey taken to task over Christians banned from the country
-
Christian nurse 'alarmed' after Phillipson says guidance on single-sex spaces will not apply to NHS
-
New research sheds light on why women are more religious than men
-
Sarah Mullally has reasons to be cheerful after her first Synod but there are storms ahead
-
Archbishop Mullally uses maiden presidential address to re-commit to better safeguarding standards
Most Popular
News
Preacher fined over Bible verse display challenges abortion clinic buffer zones
The abortion buffer zones have been branded "censorship zones".
God is the remedy for grief
To have loved deeply and to have been loved in return is one of life’s greatest gifts. But when that love is taken away, grief follows. And grief, in many ways, never fully leaves.
What does new school trans guidance mean for Scotland?
Although the draft guidance applies only to schools in England, there are ramifications for Scotland too.
Why is 1 Corinthians 13 often read at weddings?
St Paul wrote a timeless definition of love in 1 Corinthians 13, known as the “love chapter”, which is one of the most famous chapters in the Bible and is often read at weddings. This is the story …