The annual value of pan-European online advertising is set to reach £10.8bn ($22bn; £16bn euros) by 2012, more than double that of 2006.
|QUOTE|The report by Forrester - independent technology and market research company - said online adverts would leap to 18% of market share, currently at 9%.
According to Forrester, European internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV.
Just 4.4 hours a week are spent reading newspapers or magazines, the research group said.
The report said search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.
"After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion," said the study.
The UK would continue to see the most online advertising in the next four years, ahead of Germany and France.
-
How to make the most of the quiet period between Christmas and New Year
-
US carries out strikes on Islamic State in Nigeria over violence against Christians
-
Who was St Stephen and why is he remembered on December 26?
-
2 Timothy 3:16 is Logos' Bible verse of the year, Matthew was the most studied book
News
-
Who was St Stephen and why is he remembered on December 26?
-
The mystery of the Wise Men
-
7 symbolic details we often miss about Jesus’ birth
-
What we don’t know about Christmas
-
Over 320,000 people sign petition opposing Macron's '21st century mark' on Notre-Dame
-
Richard Moth appointed as new Archbishop of Westminster
Most Popular
News
Over £900,000 awarded to help UK churches stay open amid growing funding pressures
Hundreds of churches across the UK are receiving vital financial support to remain open and safe, as rising repair costs and shrinking funding streams place historic buildings under increasing strain.
How to make the most of the quiet period between Christmas and New Year
Make the most of these last days of the year to slow down, reflect, and reconnect with God.
US carries out strikes on Islamic State in Nigeria over violence against Christians
The US military has conducted airstrikes against Islamic State (IS) militants in Nigeria over the violent "targeting" of Christians.
Gay Archbishop of Wales says some people have left Church over her appointment
The first openly gay Archbishop of Wales says her appointment has caused some people to leave the Church in Wales.