Market researchers see growing demand for Christian opinion

The Leadership Factor, a leader in online customer satisfaction surveys, has added a bespoke group to its online consumer panel in the hope of attracting more Christians to offer their opinions.

The Leadership Factor's online research tool, YourSayPays, questions panel members on their attitudes towards a variety of issues and already surveys a wide cross section of over 13,000 individuals nationwide.

It will now include an option for all respondents of the Christian faith to declare their religious preference, with all entries contributing towards a database designed for organisations seeking such specific information.

Commenting on the decision to target more Christians, Jude Nottingham, Managing Director at The Leadership Factor, said: "We are always looking to expand the capabilities of YourSayPays in response to customer demand and our own research to provide the most wide-ranging results.

"Recently we have received requests from a growing number of businesses and organisations, which wanted to analyse the differing responses between non-religious and religious respondents."

Not only will respondents be contributing towards the Christian panel, they will also accumulate between 25 pence and £2 per completed survey paid by YourSayPays to either themselves or on their behalf to a charity selected from a list which includes Christian Aid.

On the web: www.yoursaypays.co.uk/panel