The Lenovo Yoga 3 Pro is known for its bending form, which makes it unique from other laptops in the market. The company emphasizes this feature by showing that other laptaps — specifically Apple's MacBook Air — does not have this same feature.
For its latest ad, Lenovo pulled a prank on innocent buyers to show the advantage of having a laptop that bends. In the video, viewers can see a Lenovo employee approaching shoppers in a mall showing the Lenovo Yoga 3 Pro and MacBook Air side by side.
"What makes this laptop special, among many things, is that it bends," says the Lenovo employee. "Yoga, you get it. Try and do that with a Mac."
He then breaks the MacBook Air in half, hands it to the bystander while he is still in the state of shock, then runs away. While the mall shopper is in panic, another Lenovo employee appears and calls security. A security personnel appears and starts asking the prank victim questions. The security then says that it would be better if malls have security cameras, then reveals the hidden cam, akin to "Candid Camera."
Marketers and advertisers are recently using pranks to attract the attention of consumers. This is deemed more effective than traditional advertising methods and practices. However, a lot of people are unimpressed with the chosen method of Lenovo in promoting its latest hardware. Some people commented that they will choose a Mac over Lenovo on any given day.
Lenovo's online marketing manager Bob Cordell said that he is aware of this and claimed that some people may view it differently. However, the company is determined to prove that it is upfront about its products.
The Lenovo Yoga 3 Pro has a 13-inch screen panel with a 3200 × 1800 pixel resolution, similar to the Lenovo Yoga 2 Pro. The laptop is equipped with the latest Intel Core M-70 processor, 256 GB SSD, and up to 8 GB of RAM. It also boasts a battery life of up to 12 hours. The laptop costs $1,349.
