The World Wrestling Entertainment (WWE) creative team have gotten a bit of shot in the arm with the help of ESPN.
Apparently, ESPN and WWE have struck a deal which will see the broadcasting center start airing weekly segments that will spotlight best moments from WWE shows.
The WWE has been trying to hold its head above water in light of its declining ratings, something that has so far been blamed on the inability of the WWE creative team to come up with something that would interest and draw in fans.
The segment has already kicked off and the first WWE personality to appear on the Sportscenter is WWE heavyweight champion Seth Rollins. Together with a former WWE personality Jonathan Coachman, both discussed the current happenings around the WWE, with Rollins shedding more light as he obviously tries to draw more attention to his upcoming WWE Hell in a Cell match against Kane.
The upcoming WWE pay-per-view (PPV) is looking a lot like an event where nontitle matches are of more interest, considering that much of the hype has been focused on the Brock Lesnar vs. Undertaker match as well as the Roman Reigns vs. Bray Wyatt tiff.
The partnership should help a bit but it still remains that the WWE has to create more compelling storylines to draw in WWE universe interest once again.
Some blame and other defend the case of Seth Rollins, the man the WWE has chosen to reign with a cowardly heel characterization. Despite the negativity, Rollins is said to be the most hardworking in the WWE roster. Sadly, not too many would care about his efforts since such have obviously been failing to draw interest from viewers.
The choice of Rollins undergoes a crucial test, especially with John Cena taking a break after WWE Hell in a Cell.
Aside from boosting Rollins's popularity, the intent of WWE's partnership with ESPN is also to provide additional exposure and hype to the other WWE stars, with the hope of checking that skid in the TV ratings game.
