Ashley Madison, a dating site for cheaters, was hacked earlier this week and culprits are threatening to divulge the personal details of the site's 37 million users.
The hack involved the reveal of the account holders' "secret sexual fantasies" and hackers are determined to make all information public unless the site shuts down totally.
In the latest update, hackers have publicly revealed the identities of two Ashley Madison users. One was identified to be a man from Mississauga, Canada.
Based on several reports, the hackers have identified themselves as "The Impact Team" and released personal details of the Mississauga man, including his home address and name.
Another profile leaked belonged to a man from Brockton, Massachusetts, as reported in CBS News. This man had a username of "Heavy73," and it was indicated he was "married/attached."
The news outlet also reported that based on the leaked profile, the Brockton man signed up for Ashley Madison after Valentine's Day in 2014; his interests include "cuddling & hugging" and he also likes "discretion & secrecy."
The leaked profiles of two men serve as an example of how hackers mean what they say about revealing all information if Ashley Madison continues to operate.
Ashley Madison's parent company, Avid Life Media, already requested for an investigation into the matter, but did not give in to the demands of the hackers. It also added that the site has been secured since the attack.
Ashley Madison also issued an apology to millions of its clients stating:
"We apologize for this unprovoked and criminal intrusion into our customers' information. We have always had the confidentiality of our customers' information foremost in our minds, and have had stringent security measures in place, including working with leading IT vendors from around the world."
It is already assumed that the rest of the millions of users worldwide will face the risk of having their identities revealed until the completion of the investigation or until the hackers and the website have agreed on something.
