Apple is continuing to explore its potentials. Proof to that is its monumental step to the world of large-screened smartphones with the iPhone 6 and the iPhone 6 Plus. But CEO Tim Cook and his troop are thirsty for more and they seem to desire a bigger and bolder smart device to bring to the table, thus the idea of a car straight out of the Cupertino tech firm comes to life. That's not an ordinary car being talked about here though; it's a self-driving electric one. 

New reports surfaced online saying that the iPhone maker has delved into the world of automobiles. It looks like the project was kept tightly under wraps and it reportedly received the go signal from CEO Tim Cook last year and Apple allegedly calls it project "Titan." 

It was also reported that former Ford engineer and longtime Apple design vice president Steve Zadesky has organized a team of 1,000 to work on it and all of them are said to be hard at work for the company's new breakthrough at this very instant. The tech giant has allegedly approached top car makers and automotive suppliers to help out in its ambitious venture — although a source cited by Reuters has a say on the latter, claiming that the Cupertino-based tech firm is not enlisting help from automobile manufacturers. 

The Apple-developed electric automobile is said to be pitted against Tesla Motors' and not Google's self-driving car. This is because the latter has robots behind the wheel whereas the Apple-branded car will have humans on the driver's seat. 

Tech Radar, however, wants fans and faithfuls of the company to hold their horses. Although Apple is working on such a grand product, there is no assurance that it will actually make it to the market. There are safety certifications to stress about and perfecting an electric car may entail years of hard work and research. 

Whether or not the world will see a self-driving car from Apple remains uncertain. The only thing consumers can hold on to for now is the adamant churning of the rumor mills.