Abercrombie & Fitch: homeless receive A&F clothing in Greg Karber's effort to 'rebrand' controversial brand [VIDEO]
Fashion brand Abercrombrie & Fitch CEO Mike Jeffries recently stirred controversy after refusing to sell larger sized clothing, saying he wants to keep his brand exclusive to "cool kids."
Los Angeles filmmaker Greg Karber decided to give the brand a "brand adjustment" by giving out its clothes to the homeless.
Karber posted a video titled "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless", Karber says he plans to turn the brand into the "the world's number one brand for homeless apparel" and plans to hand out A&F clothing to homeless people.
The video encourages people to donate their old A&F clothes to local homeless shelters and promote the new A&F brand adjustment.
Viewers gave mixed reactions to the video.
One viewer commented: "I understand the overall gesture here but I couldn't help but feel kind of wrong watching this. :/"
EmpEli wrote: "He's still using homeless people as part of his statement/agenda. An agenda that is supposed to comment on 'douchebags'. Instead of just giving giving homeless people support or assistance he is using them as walking advertisements to change the brand image. By only giving them AF clothing he is forcing them to wear it. I don't think forcing AF clothing unto anyone is ethical. I even feel bad when douchebags wear it."
Pope Francis used his Christmas blessing to call for an end to fighting in Syria and the Holy Land.
Pope Francis said on Saturday that Christmas had been "taken hostage" by dazzling materialism that puts God in the shadows and blinds many to the needs of the hungry, the migrants and the war weary.
- Is Justin Bieber quitting world tour to start his own church?
- Why we must open them every day: our 5-point plan to save Britain's churches
- Godfulness: What the Church can learn from a new (but old) kind of meditation
- What did Jesus mean when he condemned those who make children 'stumble'?
- Amazing Grace: 7 quotes from the slaver-turned-preacher John Newton
- WANTED: Christian coders, techies and creatives. The CofE is inviting you to its first 'digital lab'
- Already worrying about Halloween and 'trick-or-treat'? This Christian charity has answers
- Pioneer ministry: How a new generation of ministers is changing the face of mission
- How Christian and other faith communities are rebuilding trust in times of crisis
- Israel removes metal detectors from Jerusalem mosque following bloody clashes; Palestine demands further repeal
- Anglican leader in Jamaica breaks ranks by calling for legalisation of sodomy
- Islamist militants in Kenya went house to house killing Christians
- Vatican shuts down fountains amid Italy drought, in line with Pope Francis' environment teachings
- Victory for campaigners as US judge blocks attempt to deport Iraqi Christians
- Radical Muslim embraces Jesus after Christians show him kindness in ISIS-torn Syria