Many women feel like there just isn't enough time in the day to exercise, yet over half admit spending up to an hour texting or checking Facebook each day.
According to a nationwide survey commissioned by TabataTM fitness system, 40 per cent of women blamed their lack of fitness on not having enough time to work out.
However over half of the female population (60 per cent) admit to spending 30 to 60 minutes a day texting, whilst 47 per cent spend the same amount of time a day using Facebook.
Despite finding that three quarters of UK women want to get fitter, these results suggest that women care more for social media than exercising.
Professor Izumi Tabata said that time was not so much the problem as the need for Brits to prioritise fitness within their daily routines and motivate themselves to exercise.
Other distractions that cost women 30 to 60 minutes every day include watching reality television (28 per cent) and queuing (64 per cent).
As for UK men, 70 per cent agree that they do not have time to exercise but like women, 46 per cent said they spend up to an hour each day on Facebook.