It's 'Stoptober' this month but only 54% of smokers are aware of the anti-smoking campaign and even fewer plan to quit.
A poll of 1,000 British smokers found that less than a fifth intend to participate by giving up cigarettes this month.
The survey, carried out by OnePoll for the E-Lites electronic cigarette company, highlighted how hard it is to kick the habit, with just under half (47.3%) saying they did not expect to quit in the next 12 months.
Overall, 45% described the process of trying to give up smoking as ‘hard’ or ‘very hard’.
Over half expressed an interest in using electronic cigarettes as a less harmful alternative to tobacco cigarettes.
Of those surveyed, 18% had tried electronic cigarettes, with health being the most popular motivator - electronic cigarettes are free from tobacco and tar.
Just under two thirds of those who had tried the devices (62%) said they still use them on a regular basis.
E-Lites chief executive Adrian Everett said: “The Stoptober initiative will undoubtedly be a great motivation for some smokers, but we’re talking about a minority of less than one-in-five.
"Consideration should be given to ‘swapping’ as opposed to the single challenge of ‘stopping’ which, as this survey demonstrates, is immensely challenging for millions of smokers in this country."
Smokers not inspired by Stoptober
Published 06 October 2012