Singer-songwriter Andy Flannagan has created a new video single starring hundreds of Londoners and tourists in the capital.
The video is for new single "The Reason" taken from the album Drowning in the Shallow. The single reached No3 on the Cross Rhythms chart this week.
For the video, Andy and his team took to the streets of London to ask people what they think the reason for their being is.
Some of the answers are light-hearted, such as to love boys, party and bake cupcakes.
The more thoughtful suggestions include "love and service" and "God".
The answer of more than one honest passer-by answer is: "I don't know."
Another asks: "Would someone tell me!!!"
Andy is hoping the video will be used as a discussion starter in small groups or on Facebook postings to encourage people to think about the deeper things of life.
Watch the video here