Natwivity gets off to flying start

Twitter is abuzz this Advent season with the story of Christmas being told in the form of tweets.

The annual social media project is looking to have its best year yet, with most tweets being re-tweeted around 30 times.

The Natwivity is a Facebook and Twitter project coordinated by Share Creative and Tearfund.

Tearfund said it saw record numbers of hits on its homepage - - last weekend.

"It's been an incredible start to the Christmas season, and one of the most successful social media projects we've ever been part of," says Andrew McCracken, Tearfund's UK Director.

"I'm very excited that Natwivity, which has been immensely popular over the last three years as well, is this year brought to life by some beautiful images that we've collected from around the world.

"We hope and pray that the messages and pictures inspire people to use Advent to pray, reflect and wait for the promises of God revealed to us in Christ."

The Natwivity is the idea of Huw Tyler of Share Creative and is now in its third year.

He says: "I'm pleased that this continues to be one of the most widely shared seasonal social media projects.

"The inclusion of photos brings a new realism and we hope that people will once again find connection with this amazing story, beyond the school nativity and mantelpiece figurines."

Follow Natwivity on Twitter: @Natwivity