Hulu is making a statement, as the online streaming service drops prices following its first Emmy streak.
The online streaming service is now offering its most affordable plan of $5.99 limited monthly access, albeit the rate is only for the first year. This short-term promotion by Hulu aims to lure more audiences and subscriptions for the service's fall lineup of television and original shows. This new promo coincided with competitor Netflix raising its prices for its subscription service, as the standard high-definition (HD) plan for Netflix is now $10.99 per month.
After the first year of the standard Hulu subscription service though, the price will revert to $7.99 per month for the foreseeable future. This entry-level plan also includes advertisements and puts it back in line with Netflix's cheapest subscription which is also $7.99 but for a basic, one-stream, non-HD plan.
This discount from Hulu also came in the wake of its first Emmy wins for its original series "The Handmaid's Tale," which part of the reason why Hulu decided to introduce the said promo. People might want to watch the series after it scored its first Emmy wins, including best actress in a drama series (Elisabeth Moss), best writing in a drama series (Bruce Miller), best directing in a drama series (Reed Morano), and best supporting actress in a drama series (Ann Dowd).
The breakout hit has also netted Hulu several new partnerships with other studios looking to bring their television shows to the online streaming service. This includes a deal with 20th Century Fox involving nearly 3,000 episodes from 26 recent and older comedy and drama series. Fans can expect to see hit shows like "How I Met Your Mother," "Glee," "Burn Notice," and "Bones" in the streaming service.
Still, Hulu has a long way to go to catch up to Netflix, since its bigger competitor has reported 104 million subscribers as of June, while Hulu only has 47 million unique US viewers as of May. TV and film buffs looking to try out Hulu's subscription service can now visit their website and apply for the discount.