"Let me be very, very clear," she said during WCA's annual Arts Conference. "We are never ever going to abandon reaching nonchurched people. This has been a part of our DNA since we started this church. It was built on the foundation of saying 'we want to reach our friends'.
"And 'if you cut us, we bleed' evangelism," she added in an emotional response to misinformation. "This is a place that wants more people, as many as possible to come into heaven with us."
Hybels also stressed that they are still highly focused on seekers and are further looking to increase evangelism effectiveness. "We have had the same one-sentence mission statement for 32 years - we're trying to turn irreligious people into fully devoted followers to Christ. We have never been more committed to either side of that mission statement."
The Reveal study is not about Willow, church leaders say. Rather, the findings are based on 30 additional churches that are not Willow clones. And since the release of the findings last year, over 500 churches and half a million congregants have undergone the study.
The purpose of the Reveal study is to find out what is really happening in the lives of people attending churches today. It identifies a spiritual continuum where church attendees are categorised in four different stages of spiritual development: Exploring Christ, Growing in Christ, Close to Christ and Christ-Centered. Furthermore, it reveals insights about what helps people move along the spiritual journey.
"We want to see movement," Beach said. "We don't want anyone stuck."
The study found that many churches, whilst effective in helping those in the first stage of their spiritual journey move to the next, have trouble getting the more mature believers to move from the Close to Christ stage to a Christ-centered life.
At Willow, two out of every 10 are Exploring Christianity; three out of every 10 are Growing in Christ; three out of every 10 are Close to Christ; and two out of every 10 are Christ-centered.
"No matter where people said they are in their spiritual journey, it is the church's job to challenge them to grow and to provide them the tools to advance acceleration," said Greg L Hawkins, executive pastor of Willow Creek Community Church and co-author of the Reveal book.
As the church recalibrates, Willow Creek is still developing its weekend worship services in a way that will be "catalytic" to all attendees, from seekers to mature believers.
Hybels noted that seekers have changed over the last three decades. In the 1970s, seekers were passive, put off by spiritual conversation, and wanted a service that was presented to them. In the 21st century, seekers are open to spiritual conversation and to participating in worship services.
Today, Willow is finding ways for seekers to participate in worship and to be connected, as Marshall Shelley, editor of Leadership journal reported. "Now we understand that Willow is as seeker-focused as ever, but the definition of 'seeker service' is changing," Shelley stated.
The Reveal Spiritual Life Survey will be launched for all churches to use as a resource. New book, Follow Me: What's Next for You? , was released to expand on initial findings and describe the spiritual catalysts most influential to moving people on the spiritual continuum. The findings in Follow Me are based on input from 80,000 surveys completed by people in more than 200 congregations.
