If you are looking for a domain name but don't want to do business with companies likely to be profiting from the sale of domains for pornographic sites, you may have found your choices to be limited.

Now a new domain register has been set up for consumers and businesses looking for a family-friendly option.

Whereas traditional registrars tend to allow people to register domain names for just about any purpose, no questions asked, PurityNames.com insists that everyone who signs on abides by its Purity Code of Conduct.

The Code of Conduct states that customers must not use the domain name for a website that hosts or distributes pornographic content.

PurityNames.com founder and chief executive Jim Prendergast said, "What makes PurityNames.com different is that we refuse to profit from pornography - period.

"Instead of doing business with a company that profits from activities that offend you, why not do business with someone who respects your morals and beliefs?"

He continued: "We will police the domains and websites registered and hosted with us to ensure that they are not used for pornography. If we find someone who has violated the Code of Conduct, we will immediately transfer your business elsewhere. We put principles ahead of profit. Purity is that important to us.

"Enjoy peace of mind knowing that you're doing business with a company that shares your values and align your economic decisions with your moral compass."

On the web: www.puritynames.com