Awkward and unnecessary sex scenes appear to be a thing of the past, according to movie industry experts.
The Sunday Times reports that Hollywood producers are less interested in nudity and sex these days, and more interested in filling films with dazzling special effects.
According to the report, factors include the rise of internet pornography and women choosing the films couples go to see at the cinema.
Vincent Bruzesse, president of the film division of market research company Ipsos, has seen a fall in scripts with sex scenes in the last 18 months.
He points out that the films nominated for Oscars this year contained violence and drama but no explicit sex scenes.
Producers, he believes, are realising there is little to be gained from the addition of sex scenes to movies.
"Sex scenes used to be written, no matter the plot, to spice up a trailer. But all that does today is get a film an adult-only rating and lose a younger audience. Today such scenes are written out by producers before they are even shot," said Bruzzese before a talk to US cinema managers.
"They ask: do we really need the sex? Can we fill the space with dazzling special effects instead and keep the family-friendly rating?"