But fans expecting to visit the site to catch up on the day's action in Beijing next month are likely to be disappointed because the IOC is having problems adjusting to the share-it-all ethos of the internet.
In company with other major sports federations, the IOC keeps a very tight rein on its showpiece occasions and views video postings on sites like YouTube as a threat to its rights holders, who can broadcast on television and a number of digital platforms.
The IOC uses video-fingerprinting technology and Web-crawling (monitoring) techniques to prevent unauthorized content being uploaded and track illegal content on Web sites.
However, it has acknowledged the young's infatuation with social networking sites and the increasing power of citizen journalism.
In February, the IOC said it would allow blogging by athletes for the first time at August's Games. In 2010, the 3,500 competitors at the inaugural Youth Olympics will be urged to have their own blog.
"Technology is the key enabler for the Olympic Games," said Alexander Vronski, technology vice president for the Sochi Winter Games of 2014. "New media can engage nations."
MINORITY SPORTS
Technological advances mean minority sports will get a greater share of the spotlight via streaming video on Web sites and digital television.
In the United States, NBC will offer 3,600 hours of coverage of the August 8-24 Games, triple its offering from the Athens Games, and about a third of this will be streamed over the internet.
3G mobile phone technology could also have a huge impact on the Olympics, allowing athletes and visitors in the Chinese capital to communicate their experiences to those back home.
"People taking photos and video with their cell phones will change the way we watch the Games," says The NewsMarket's Purushothaman.
"For the first time, digital technology will liberate how we all, sitting outside, see the Games." But the IOC will not allow spectators to publish on the internet photos and video taken inside Olympic venues.
"As the iPhone capabilities are growing by the day I can probably see myself using my iPhone to view Olympic clips on the go, maybe on my way to work or when out with my friends," said Richard Woods, 20, a public relations executive.
The long-term goal of the IOC in embracing modern technology is to try to get young people away from their video consoles and out into the fresh air to play sport and stay healthy.
One reason London was chosen to stage the 2012 Games was its pledge to engage young people in the Olympic project and to encourage them to participate actively in sport.
Jon Tibbs, whose public relations company has several Olympic clients, says the "digital marketplace has the potential to re-engage hundreds of millions of people with sport" and, as an added benefit to the Olympic movement, re-energize the interest of consumer companies in sponsoring the Games.
Rogge believes that once youngsters have been persuaded to play sport, they will realize digital competition - even the active interactivity of Nintendo's Wii console - is no match for the cut and thrust of sporting competition.
"You will never achieve in a video game," Rogge told The Times newspaper in May. "It is not really success."
